Solutions for media to achieve financially sustainable journalism online and in print
By Kimmo Lundén
The article examines the dilemma of the news media and its business model’s disruption in the web, and it continues. The news media’s dilemma is, that newspapers are better read than ever before, when the number of media’s website visitors are included. Unfortunately, the advertisement money from media’s webpages together with the money from subscriptions have not so far compensated losses from the print. Media disruption continues. Will the printed media die and if, how long do they survive? Answer: no one knows, it is hard to predict. Over a period of time newspapers are changing to be online. The article ends with conclusions: only a profitable media can maintain the reliability, that is at the core of its business. Each and every one needs to find their way to monetize their content in the web.
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